EN8 Q2W8D3: Publishing an Advocacy Campaign Video

Day 3: Publishing an Advocacy Campaign Video 🚀

Key Stage 3 • Grade 8 • Quarter 2 • English 8

By the end of the lesson, the learner will be able to:

1. Create a storyboard for a 30–60 second advocacy campaign video that integrates at least 3 multimodal elements.
2. Collaborate with peers to plan and publish a short advocacy campaign using digital tools, demonstrating teamwork and creativity.
3. Present a campaign draft and explain how purpose, audience, and multimodal elements contribute to its effectiveness, achieving at least 80% clarity and relevance.

• Storyboard – a visual plan that shows the sequence of scenes in the campaign video.
• Script – the written text or narration that guides the flow of the campaign video.
• Editing – the process of arranging video clips, audio, and text into a polished final product.
• Publishing – the act of releasing the campaign video to the intended audience through chosen platforms.
• Digital platform – online spaces where the campaign video can be shared (e.g., YouTube, Facebook, TikTok, school website).

Activity: From Plan to Product

Ask learners to recall what they learned in Day 2 about multimodal elements. Then, guide them to connect those ideas to video creation with these prompts:

1. Which multimodal element (visual, audio, text, gestures) do you find most powerful in a campaign? Why?
2. If you were to design your own advocacy video, which element would you prioritize first?
3. How do you think planning with a storyboard helps in ensuring all elements are included?

Show Answer (hidden)

• Expected responses: Students should recognize that each element strengthens the campaign, but planning through a storyboard ensures balance and clarity.

1. Why Publish Advocacy Campaigns?

Publishing means sharing your campaign with your intended audience. Without publishing, even the best-planned campaign cannot create impact.

• Publishing makes your advocacy message visible.
• It allows you to influence people and inspire change.
• It connects your message to the right audience.

Example: A school environmental club creates a campaign about reducing plastic waste. If they only keep it within their notebooks, no one will know. But if they publish it through a school assembly and social media, the advocacy reaches hundreds.

Think About: Why do you think campaigns need to be published instead of staying private?

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2. The Role of Storyboarding 

Before publishing, campaigners use storyboards to plan how their video will look.

• Each box in a storyboard represents a shot or scene.
• Storyboards show what visuals, text, and audio will appear at each stage.
• They help teams organize their ideas and ensure nothing is left out.

Example: A storyboard for an anti-bullying campaign might show:

1. Scene of a student sitting alone (visual).
2. Text overlay: “Bullying Hurts” (text).
3. Audio: sad piano music (audio).
4. Final scene: classmates joining the student, with slogan “Be a Friend” (gesture + text).

Think About: How does storyboarding save time during video editing?

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3. Writing the Script 

The script gives structure to the video. It contains narration, dialogue, or spoken lines.

• It ensures the message is clear and consistent.
• It guides how actors or narrators deliver the advocacy.
• It allows you to connect with the audience emotionally.

Example: A health campaign script may include:

Narrator: “Every cigarette shortens your life. Protect yourself and your loved ones. Say no to smoking.”

Think About: Why should a script use short, simple words instead of long, complex ones?

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4. Filming the Video 

Once the storyboard and script are ready, filming begins.

• Camera Angles: Close-ups capture emotion; wide shots show setting.
• Lighting: Bright lighting conveys positivity; dim lighting conveys seriousness.
• Gestures and Expressions: Actors’ body language must support the advocacy.
• Teamwork: Assign roles (camera operator, director, actors, script reader).

Example:

In a road safety campaign:

• Close-up: child holding a seatbelt.
• Wide shot: family in a car.
• Text overlay: “Seatbelts Save Lives.”
• Audio: calm narration, “Be safe on the road.”

Think About: How can you make sure your gestures and visuals do not distract from the campaign’s message?

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5. Editing the Campaign 

Editing makes raw video clips into a polished campaign.

• Cutting: Remove unnecessary parts.
• Sequencing: Arrange scenes in logical order.
• Adding Text Overlays: Insert slogans or statistics.
• Inserting Music: Choose background music that matches the mood.
• Transitions: Use smooth changes between scenes.

Example:

In a campaign against littering:

• Before editing: random shots of dirty streets and clean parks.
• After editing: sequence shows litter → sad music → clean park → happy music → slogan “Choose Clean.”

Think About: Why should music never be louder than the narrator’s voice?

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6. Platforms for Publishing 

Once the campaign is edited, it must be published.

• School assemblies or classrooms – for local audience.
• Community bulletin boards – posters + QR code linking to the video.
• Social media platforms – Facebook, TikTok, YouTube for wider reach.
• School website – official publishing for students and parents.

Example:

A student group publishes their anti-bullying campaign on the school’s Facebook page. Within a week, hundreds of students share it. The advocacy gains strong support.

Think About: How do you choose the best platform for your audience?

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7. Ethical and Responsible Publishing 

Publishing is powerful, but it comes with responsibility.

• Respect privacy: do not use people’s faces without consent.
• Avoid harmful or offensive content.
• Check facts before adding statistics.
• Always promote positive action and inclusivity.

Example:

A group wants to show “poverty awareness.” Instead of filming classmates without permission, they use drawings, actors, or stock images to protect dignity.

Think About: Why is ethics important in publishing advocacy campaigns?

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8. Putting It All Together 

Publishing an advocacy campaign requires these steps:

1. Plan with storyboard.
2. Write a clear script.
3. Film with attention to gestures, visuals, and audience.
4. Edit carefully to balance elements.
5. Publish on the right platform.
6. Promote ethically and responsibly.

Example:

Group Project Flow – Environmental Campaign “Save the Trees”:

• Storyboard = forest destruction + tree planting.
• Script = “A tree lost today is a future lost tomorrow.”
• Filming = shots of deforestation and replanting.
• Editing = dramatic before/after images with hopeful music.
• Publishing = post video on school FB + show at assembly.

Think About: Which step do you think is the most challenging? Why?

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References

• UNICEF (2023). Advocacy Campaigns and Youth Engagement.
• Aristotle (2023). How to Make an Effective Campaign Video.
• Mailchimp (2024). Types of Advertising Campaigns.

Worked Examples (5)

Example 1 – Storyboard
Campaign: “Stop Cyberbullying”
Storyboard scenes:

1. Student alone looking sad.
2. Phone screen showing mean messages.
3. Text overlay: “Words Hurt.”
4. Friends approaching student, smiling.
5. Final slogan: “Be Kind Online.”

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Example 2 – Script
Campaign: “No to Plastic”
Script:
Narrator: “Every plastic bag you throw away lasts for hundreds of years. Together, we can reduce plastic waste. Choose reusable.”

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Example 3 – Filming
Campaign: “Road Safety”
Close-up: A driver fastening seatbelt.
Wide shot: Family driving happily.
Audio: calm voiceover, “Seatbelts Save Lives.”

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Example 4 – Editing
Campaign: “Save Water”
Raw clips: dripping faucet, empty glass, clean river.
Edited sequence: faucet drip → sad child with empty glass → people closing taps → slogan “Every Drop Counts.”

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Example 5 – Publishing
Campaign: “Plant Trees Today”
Platform: TikTok (short, engaging).
Slogan on screen: “One Tree = One Life.”
Audio: upbeat, hopeful music.
Effect: Campaign spreads quickly among youth.

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Now You Try (5)

1. Create a Storyboard – Sketch a 4–6 frame storyboard for a 30-second campaign video on anti-smoking.
2. Write a Script – Draft a short script (2–3 sentences) for a campaign on healthy eating.
3. Plan a Filming Scene – Think of one scene for a campaign against littering. Describe the visuals, gestures, and audio.
4. Editing Challenge – Your raw video shows students playing basketball. How can you edit it into a campaign about exercise and health?
5. Choose a Platform – Pick the best platform (school assembly, YouTube, TikTok, Facebook) for a campaign on climate change. Justify your choice.

Show Sample Responses

• Task 1: Storyboard shows smoker → lungs image → doctor’s warning → slogan “Quit Now.”
• Task 2: Script: “Healthy eating makes you strong. Choose fruits and vegetables every day.”
• Task 3: Visual: trash on street; Gesture: student picking it up; Audio: calm music.
• Task 4: Add narration: “Exercise keeps the body fit.” Overlay slogan: “Stay Active, Stay Healthy.”
• Task 5: TikTok – short, viral, youth audience.

Answer the following in your notebook:

1. Define storyboard in your own words.
2. Why is a script important when creating a campaign video?
3. List two roles that group members may take during filming.
4. What is one advantage of editing before publishing a video?
5. Choose one advocacy topic (e.g., environment, health, peace). Suggest a short slogan for it.
6. Imagine you are filming a campaign against bullying. What gesture could an actor use to show support?
7. What could happen if a campaign video has good visuals but no clear narration or script?
8. Name one digital platform where you could publish your advocacy campaign and explain why it is effective.
9. Why is ethical responsibility important when publishing advocacy campaigns?
10. If your group had to publish a campaign video tomorrow, what would be the first step you would take? Why?

Show Answer (hidden)

1. A sequence of sketches showing planned scenes for a video.
2. It guides narration and ensures clarity of message.
3. Examples: camera operator, director, actor, script reader.
4. Editing makes the video clear, removes errors, and balances multimodal elements.
5. Example: Health – “Strong Body, Strong Future.”
6. Gesture: a student putting an arm around a bullied classmate.
7. The message may confuse viewers or fail to persuade.
8. Example: TikTok – popular with youth, fast reach.
9. To avoid harming people, ensure accuracy, and maintain respect.
10. First step: Plan with a storyboard to organize ideas and scenes.

Part A. Multiple Choice (5 items)

Choose the correct answer.

1. A storyboard is used to:
   a) Add music to the campaign video
   b) Sketch and plan the sequence of scenes
   c) Publish the campaign online
   d) Memorize the script
2. Which of the following is an example of a script line?
   a) “Every drop counts. Save water today.”
   b) A close-up shot of a student recycling bottles
   c) Sad background piano music
   d) A slogan appearing on screen
3. In a campaign video, lighting is important because:
   a) It creates the mood and highlights the message
   b) It makes the actors more famous
   c) It removes the need for editing
   d) It replaces the storyboard
4. Which platform is most effective for short, viral advocacy campaigns targeting youth?
   a) TikTok
   b) Bulletin boards
   c) School assembly only
   d) Newspaper ads
5. Why is ethical responsibility important when publishing advocacy videos?
   a) To save money during filming
   b) To make the campaign longer
   c) To respect privacy, avoid harm, and ensure accuracy
   d) To guarantee high grades in class

Part B. True or False (5 items)

Write True if the statement is correct; otherwise, write False.

6. A script ensures that the message of the video is clear and consistent.
7. Editing is optional and not necessary for publishing advocacy campaigns.
8. Storyboards help teams save time and avoid confusion during filming.
9. Publishing a campaign means keeping it private within the group.
10. Consent is important when using people’s images in a campaign video.

Part C. Short Answer (5 items)

Answer briefly.

11. Give one reason why a storyboard is helpful in video planning.
12. Write a short slogan for a campaign about peace and unity.
13. What could happen if background music is louder than the narration?
14. Name one ethical guideline you should follow when publishing a campaign.
15. Identify one step in the process of creating and publishing an advocacy video.

Show Answer Key

Part A (MCQ):

1. b
2. a
3. a
4. a
5. c

Part B (True/False):

6. True
7. False
8. True
9. False
10. True

Part C (Sample Short Answers):

11. It shows the sequence of scenes and prevents missing ideas.
12. Example: “Peace Begins With Us.”
13. The audience may not hear the message clearly.
14. Example: Always ask consent before showing people’s faces.
15. Example: Editing the video, writing the script, or choosing a platform.

Activity 1 – Storyboard Race

In groups, create a quick 4-frame storyboard for a campaign on healthy living. Share with the class in 10 minutes.

Show Example

Frame 1: Student eating junk food → Frame 2: feels weak → Frame 3: eating vegetables → Frame 4: smiling with slogan “Healthy Food, Healthy You.”

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Activity 2 – Script Rewrite

Teacher gives a long script. Students shorten it into a clear, 2-sentence version.

Show Example

Original: “We remind everyone to reduce single-use plastics because they are harmful to the environment and last for many years in landfills.”
Improved: “Plastic lasts forever. Choose reusable.”

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Activity 3 – Filming Challenge

Using cell phones, record a 10-second clip for an anti-bullying campaign. Focus on gestures and expressions only (no words).

Show Example

Clip shows: A student comforting another with a pat on the back → slogan appears “Be Kind.”

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Activity 4 – Editing Workshop

Teacher provides raw clips (or describes them). Students decide how to sequence and what text/music to add.

Show Example

Clips: overflowing trash bins → children coughing → clean park. Edited with slogan “Clean Environment, Healthy Life.”

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Activity 5 – Platform Pitch

Each group chooses the best platform (TikTok, Facebook, school website, assembly) for their campaign. Present in 2 minutes why it’s the best fit.

Show Example

Group chooses TikTok because it is short, engaging, and reaches many students quickly.

Part A – Open Reflection (3–5 sentences)

Write in your notebook:
“Today I learned the steps of publishing an advocacy campaign video: planning with a storyboard, writing a script, filming, editing, and publishing responsibly. I realized that teamwork and careful planning are important to make the campaign effective. I now understand how ethical responsibility ensures our advocacy respects people and promotes positive change.”

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Part B – Guiding Questions

1. Which step in campaign publishing (storyboarding, scripting, filming, editing, publishing) do you think is the hardest? Why?
2. How can you use what you learned today to make your group’s advocacy campaign more effective?

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Part C – Checklist

• I can create a simple storyboard for an advocacy campaign.
• I can write a short, clear script for a campaign video.
• I can explain why editing and ethical publishing are important.