Day 4: Reflecting on Advocacy and Communication 🔍
Key Stage 3 • Grade 8 • Quarter 2 • English 8
By the end of the lesson, the learner will be able to:
- Evaluate at least two advocacy campaigns by identifying 3 strengths and 3 areas for improvement using a teacher-provided rubric.
- Compose a 3–5 sentence written reflection on their learning journey in advocacy communication, highlighting one challenge and one success.
- Propose at least 2 strategies for ensuring advocacy campaigns are ethical, inclusive, and respectful of audiences.
- Evaluation – the process of assessing the effectiveness of a campaign by identifying strengths and areas for improvement.
- Feedback – constructive comments or suggestions given to improve performance.
- Reflection – thinking deeply about one’s experiences and learning to gain insights.
- Ethical advocacy – promoting causes responsibly, respecting truth, inclusivity, and dignity.
Activity: Campaign Reflection Warm-up
Ask learners to think back on the campaigns they studied and practiced in Days 1–3. Let them answer these prompts:
- Which campaign (from examples or your own work) do you remember the most? Why?
- What multimodal element did you personally find most effective in a campaign?
- How do you think reflection helps us become better communicators and advocates?
Show Answer (hidden)
- Students may recall campaigns with clear visuals or strong slogans.
- Common answers: visuals (memorable), audio (emotional), text (clarifying).
- Reflection helps identify strengths, challenges, and ways to improve advocacy.
1. Why Reflection Matters
Reflection is more than just looking back – it is about learning from experiences. In advocacy, reflection helps us ask: Was the campaign effective? Did it reach the right audience? What could we do better?
- Reflection allows self-improvement.
- It builds awareness of our strengths and weaknesses.
- It develops critical thinking for future campaigns.
Example: A student group that made a campaign video on anti-smoking reflects: “Our visuals were strong, but our narration was too fast.” This reflection guides them to improve next time.
Think About: Why is reflection important not just in campaigns, but also in life?
2. Evaluating Campaigns
Evaluation means assessing the effectiveness of campaigns. Teachers, peers, or even the creators themselves can evaluate campaigns.
- Look at strengths – what worked well?
- Look at areas for improvement – what can be done better?
- Use a rubric to make evaluation fair.
Example Evaluation Criteria:
- Clarity of message
- Appropriateness of multimodal elements
- Creativity and originality
- Ethical and responsible content
Think About: How can evaluation help us improve as campaigners?
3. The Role of Feedback
Feedback is part of reflection and evaluation.
- Positive feedback highlights what was done well.
- Constructive feedback suggests how to improve without discouraging.
- Self-feedback is when you critique your own work honestly.
Example:
Peer feedback after watching a road safety campaign:
- Strength: “Your visuals were very clear and engaging.”
- Area to improve: “The background music was a bit too loud and covered the narration.”
Think About: Why is it important to give feedback respectfully?
4. Reflection Tools and Strategies
Reflection can be guided using tools like:
- Checklists – mark what was done and what was missed.
- Guiding questions – e.g., What worked? What didn’t? What will I change next time?
- 3-2-1 strategy – 3 things I learned, 2 things I found interesting, 1 question I still have.
- Journals – write daily/weekly reflections.
Example Journal Entry:
“Today our group edited our campaign video. I learned how important sequencing is. I struggled with balancing music volume, but I succeeded in writing clear subtitles.”
Think About: Which reflection tool would you personally find most useful?
5. Ethical Advocacy and Reflection
Reflection also means checking if our advocacy was ethical and responsible.
- Did we respect the people in our video?
- Did we avoid harmful stereotypes or offensive language?
- Did we make sure our facts were accurate?
- Did we include voices of those who are affected by the issue?
Example:
A group reflecting on their environmental campaign realizes they used pictures of people from the internet without credit. Reflection helps them see the need to use free-to-use or self-created images in the future.
Think About: Why is it important for advocates to reflect on ethics, not just effectiveness?
6. Personal Growth Through Reflection
Advocacy is not only about persuading others – it also helps us grow personally. Reflection builds:
- Confidence – knowing what you did well.
- Resilience – accepting mistakes and learning from them.
- Responsibility – being accountable for your words and actions.
Example:
A shy student who first hesitated to speak in front of the class reflects: “I found courage to explain our campaign. Next time, I will be more confident.”
Think About: How has working on campaigns changed you as a learner and communicator?
7. Applying Reflection Beyond School
The skill of reflection can be applied beyond campaigns – in school, home, and community.
- In school: reflecting on study habits improves grades.
- At home: reflecting on relationships helps build harmony.
- In community: reflecting on actions builds responsibility and leadership.
Example:
After joining a clean-up drive, a student reflects: “I learned that small actions matter. I should reduce plastic use at home.”
Think About: How can reflection improve your decisions in daily life?
References
- Schön, D. (1991). The Reflective Practitioner.
- Gibbs, G. (1988). Learning by Doing: A Guide to Teaching and Learning Methods.
- UNICEF (2023). Youth Engagement and Reflection in Advocacy Campaigns.
Worked Examples (5)
Example 1 – Evaluating Strengths
Campaign: Save the Trees
– Strength: Strong visuals of forests and deforestation.
– Strength: Clear slogan “One Tree = One Life.”
– Strength: Emotional background music.
Example 2 – Identifying Areas to Improve
Campaign: No to Bullying
– Weakness: Narration was too fast.
– Weakness: Text overlay was small and hard to read.
– Weakness: Lacked statistics to support message.
Example 3 – Feedback in Action
Peer Feedback: “Your campaign on recycling was very creative, but you could add subtitles so that even those without sound can follow.”
Example 4 – Reflection Journal Entry
“I realized our campaign on healthy eating reached classmates well, but we forgot to include younger students. Next time, I’ll adjust visuals to appeal to all ages.”
Example 5 – Ethical Reflection
Campaign: Stop Poverty
Reflection: “We used real photos of people from the internet. Next time, we’ll ask permission or create our own images to respect dignity.”
Now You Try (5 Tasks)
- Strengths Hunt – Watch a campaign video provided by the teacher. List 3 strengths that make it effective.
- Areas to Improve – Choose one of your group’s campaign drafts. Identify 3 things that could be improved.
- Feedback Practice – Pair up. Give your partner one positive comment and one suggestion for improvement about their campaign idea.
- Reflection Writing – Write 3–5 sentences about your learning experience in creating advocacy campaigns. Mention one challenge and one success.
- Ethical Check – Review a campaign poster or video. Ask: Did it respect privacy? Was it inclusive? Was the information accurate? Write your conclusion.
Show Sample Responses
- Task 1: Strong visuals, catchy slogan, relatable message.
- Task 2: Improve audio clarity, add statistics, shorten text.
- Task 3: Positive – “Your visuals are strong.” Suggestion – “Try making the slogan shorter.”
- Task 4: “I learned to work with peers. I struggled with editing but succeeded in making a clear slogan.”
- Task 5: Campaign respected dignity and gave accurate facts.
Answer the following in your notebook:
- Define reflection in your own words.
- Why is evaluation important after creating an advocacy campaign?
- List one strength and one weakness of a campaign you have seen.
- What is the difference between feedback and self-reflection?
- Write one example of constructive feedback you could give to a peer’s campaign.
- Why should advocates check if their campaigns are ethical?
- Name one tool you can use to guide reflection (e.g., checklist, guiding questions).
- Write one guiding question you could ask yourself after finishing a campaign.
- Give one way reflection can help you in your personal life.
- Think of a campaign topic you care about. Write one strength your campaign might have and one area you would improve.
Show Answer (hidden)
- Reflection means thinking back on experiences to learn and improve.
- Evaluation helps identify strengths and areas to improve.
- Example: Strength – strong visuals; Weakness – unclear audio.
- Feedback comes from others; self-reflection comes from yourself.
- Example: “Your video was clear, but the slogan could be shorter.”
- To avoid harming people, spread accurate facts, and show respect.
- Example: Checklist or 3-2-1 method.
- “Did my campaign reach the right audience?”
- Reflection helps me make better decisions and learn from mistakes.
- Example: Topic – Recycling. Strength – visuals; Weakness – too much text.
Part A. Multiple Choice (5 items)
Choose the correct answer.
- Which of the following best defines reflection?
a) Writing long reports about a campaign
b) Thinking back on experiences to learn and improve
c) Memorizing the script of a campaign
d) Showing a campaign to a large audience - When evaluating a campaign, which is NOT usually considered?
a) Strengths of the campaign
b) Areas for improvement
c) Whether the campaign was funny
d) Ethical responsibility - Which of the following is an example of constructive feedback?
a) “Your campaign was boring.”
b) “Good work, but the text could be bigger for clarity.”
c) “I liked it.”
d) “The campaign was useless.” - The 3-2-1 Reflection Tool asks students to list:
a) 3 things I learned, 2 things I found interesting, 1 question I still have
b) 3 strengths, 2 weaknesses, 1 final score
c) 3 classmates, 2 teachers, 1 principal
d) 3 captions, 2 logos, 1 slogan - Why is ethical reflection important in advocacy campaigns?
a) To ensure messages respect dignity, truth, and inclusivity
b) To make campaigns more colorful
c) To impress the teacher
d) To avoid editing videos
Part B. True or False (5 items)
Write True if the statement is correct; otherwise, write False.
- Feedback should always be respectful and constructive.
- Reflection is only useful for campaigns and not for personal growth.
- A rubric can be used to evaluate campaigns fairly.
- Using other people’s images without permission is acceptable if the campaign has a good message.
- Reflection can help identify both strengths and weaknesses.
Part C. Short Answer (5 items)
Answer briefly.
- Write one strength and one area for improvement in a campaign you have seen.
- Why is it important to reflect after publishing a campaign?
- Write one guiding question you can ask yourself to reflect on your work.
- Give an example of feedback that shows respect.
- Name one way reflection can help you outside of school.
Show Answer Key
Part A (MCQ):
- b
- c
- b
- a
- a
Part B (True/False):
- True
- False
- True
- False
- True
Part C (Sample Short Answers):
- Strength – strong visuals; Area to improve – narration too fast.
- Reflection shows what worked and what needs improvement.
- “Did my campaign achieve its purpose?”
- “I like your campaign; maybe add subtitles for clarity.”
- Reflection helps me make better decisions in daily life.
Activity 1 – Reflection Circle
Form small groups. Each learner shares one success and one challenge from their advocacy campaign experience.
Show Example
Success: “Our slogan was very catchy.”
Challenge: “We struggled with editing.”
Activity 2 – Peer Feedback Exchange
Swap campaign drafts with another group. Write one strength and one suggestion for their campaign.
Show Example
Strength: “Great use of visuals.”
Suggestion: “Add subtitles for clarity.”
Activity 3 – Ethical Dilemma Role Play
Teacher gives scenarios (e.g., using uncredited images, excluding groups, exaggerating facts). Learners act out how to respond responsibly.
Show Example
Scenario: Using uncredited images → Solution: Create original images or use free-to-use photos.
Activity 4 – Reflection Journal
Write a journal entry with 3–5 sentences about what you learned from doing campaigns, including one personal takeaway for the future.
Show Example
“I learned to balance visuals and audio. I realized teamwork is key. In the future, I want to create campaigns that promote inclusivity.”
Activity 5 – Campaign Improvement Plan
Choose one past campaign (real or classroom-made). Write 3 improvements you would make if you were to redo it.
Show Example
- Add clearer narration.
- Use statistics for credibility.
- Ensure background music is softer.
Part A – Open Reflection (3–5 sentences)
Write in your notebook:
“Today I learned the importance of reflecting on advocacy campaigns. I realized that evaluation and feedback help us identify both strengths and areas for improvement. Reflection also made me aware of how important ethics and responsibility are in communication. I will apply these lessons not only in school projects but also in my everyday decisions.”
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